The FASM 310 course guide provides access to library books, articles, and other resources for assignments in this course.
Use the navigation tools on the left to locate resources, services, and tips.
For more resources related to Fashion Marketing and Management, visit the Fashion Marketing and Management Research Portal.
Expect to use a wide variety of sources, including company reports, industry and market reports, news articles, trend forecasts, and more.
Think in both broad and narrow terms. For example, if you're researching luxury watches, look for reports on the luxury market overall, on jewelry and accessories, and on watches specifically.
Seek useful data from unexpected sources. Business articles in WWD and BoF can contain statistics not found elsewhere. In addition, look for info about companies creating similar products to your own. Could information about their customers, strategy, etc. be applied to your own product line?