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Guide to researching companies, industries, and consumer demographics and psychographics


This guide will help you research companies, industries, and consumer demographics


photo credit: Gwen Vanhee via flickr cc

Reference Tools

Use these online reference tools to get basic information about your topic.

Recommended Tutorial

This tutorial was created by business librarians at the New York Public Library.

Recommended Resource

Resource for Trend Forecasting

Recommended Resources


Recommended Resource: Statista

Resource for Statistics and Infographics

SCAD Libraries

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SCAD Libraries
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