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LXMT 730 - Marketing Strategies for Luxury Brands and Experiences

Research tips and tools for LXMT 730

Market and Country Reports - Business Source Premier

Use the links below to explore industry reports within the Business Source Premier.

TIP: Industry research is very broad. For example, if researching info about handbags, try using the keywords accessories, leather goods or apparel instead.

 

Euromonitor - Consumer Information

To get consumer information from Euromonitor:

Use the "Find Analysis" box on the home page

Select "economies and consumers"

Then select the topic "consumer trends and lifestyles" and geography (country/region) and click "GO"

Euromonitor Analysis Economy Search

On the results page, use the sidebar to narrow even further, then click any link to see a report, video, or other kinds of info.

You can also use the search box on the Europmonitor homepage for specific consumer segments or profiles, e.g. millennials

WARC

          

A marketing and advertising database with lots of information about companies, industries, markets and trends.

  • CASE STUDIES: Key examples of marketing campaigns and analysis of their effectiveness.
  • TOPICS: Explore industry and company insights.
  • TRENDS: Explore consumer, marketing and other trends.
  • NEWS: Locate short news pieces.

Statista

Online Trend Resource: WGSN

U.S. Demographics

Links to online statistical collections from professional and government organizations.