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FASM 410 - Retail Management: Consumer and Marketing Info

Research tools for FASM 410

Neilsen PRIZM - U.S. Zip Code Lookup

Tips:

This resource will provide basic population data like age, ethnicity, income, etc.

Some lifestyle profiles will also be listed. Once you have identified these profiles you can search for more information in Euromonitor and WARC.

American Fact Finder

VALS

Euromonitor (Now Passport)- Consumer Information

To access consumer information from Euromonitor:

  1. Locate the "Search Analysis" box on the home page
  2. Select "economies and consumers"
  3. Then select a consumer topic and a country from the drop-down menus, and click "GO"

Euromonitor Analysis Economy Search

On the results page, use the sidebar to narrow even further, then click any link to see a report, video, or other kinds of info.

You can also use the search box on the Europmonitor homepage for specific consumer segments or profiles, e.g. millennials

Online Trend Resource: WGSN

WARC

          

A marketing and advertising database with lots of information about companies, industries, markets and trends.

  • CASE STUDIES: Key examples of marketing campaigns and analysis of their effectiveness.
  • TOPICS: Explore industry and company insights.
  • TRENDS: Explore consumer, marketing and other trends.
  • NEWS: Locate short news pieces.

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