News and Background Info - LXMT 730 - Marketing Strategies for Luxury Brands and Experiences - Research Guides at Savannah College of Art and Design

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This guide provides recommended research tools and tips for LXMT 730 assignments.

Business of Fashion (BoF)

Business of Fashion
Daily resource for fashion creatives, executives and entrepreneurs in over 200 countries.

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Articles and More

Use this search box to obtain a wide array of sources - books, eBooks, articles and more - from the library's catalog and most databases. This can be a useful tool for researching technology or other trends outside of the fashion/luxury industries.

Business Source Premier

Best bet for finding a broad array of business news and research articles.

Tip: Select 'Full Text Only' to limit the search to downloadable information.

Business Source Premier This link opens in a new window
EBSCO database containing full-text journals, magazines, newspapers, and case studies as well as company, industry, market, and country reports.
Business Source Premier provides full-text articles back to 1886 for more than 2,000 journals, including full text for more than 500 peer-reviewed business publications. The database includes resources from the world's top management and marketing journals including Harvard Business Review, California Management Review, Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Industrial & Labor Relations Review, Journal of Management Studies, Journal of Marketing Management, Journal of Marketing Research (JMR), Journal of Marketing, Journal of International Marketing and more. The database also includes other information sources such as country economic reports from the EIU, Global Insight, ICON Group, and CountryWatch as well as detailed company profiles for the world's 10,000 largest companies and Associate Press (AP) video content. For help using EBSCO databases, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.

Women's Wear Daily (WWD)

Women's Wear Daily This link opens in a new window
Online magazine providing fashion business news and women's fashion trends for industry professionals.

Currently only available to on campus users.
Women's Wear Daily (WWD) includes fashion news, history, business insights, and more for women's fashion and the global fashion industry. Articles, videos, and images are added daily, offering trustworthy, up-to-date information for designers, marketers, retailers, and other industry professionals. For help using Women's Wear Daily, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.
Women's Wear Daily Archive This link opens in a new window
Archive of Womens Wear Daily, from the first issue in 1910 to the current year, reproduced in high-resolution images.
The Women's Wear Daily Archive provides online access to the fashion and retail publication Womens Wear Daily (WWD). This authoritative record of how the fashion industry developed over the twentieth century provides valuable primary source material for fashion, business, and history. Scans of every page are included in high-resolution, with searchable text and indexing for each article, advertisement, and cover. Take research deeper by cross-searching with other the Vogue Archive, arts indexes, historical periodicals, and newspapers in other ProQuest databases. For help using ProQuest databases, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.

WWD - Print Edition
Printed copies of WWD are available at the Jen Library, from 1990 to present

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LXMT 730 - Marketing Strategies for Luxury Brands and Experiences: News and Background Info