Company/Brand Research - ADBR 341 - Designing the Brand - Research Guides at Savannah College of Art and Design

Business Magazines and Journals

Explore a wide variety of online and printed magazines and journals through this list:

Creative Business Leadership

Trade/Professional Databases

Trade databases are useful for finding trustworthy business, trade, and market resources from a wide variety of journals for your research paper. Use the databases below to find articles, data, news, and reports related to advertising.

Business Source Premier
EBSCO database containing full-text journals, magazines, newspapers, and case studies as well as company, industry, market, and country reports.
Business Source Premier provides full-text articles back to 1886 for more than 2,000 journals, including full text for more than 500 peer-reviewed business publications. The database includes resources from the world's top management and marketing journals including Harvard Business Review, California Management Review, Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Industrial & Labor Relations Review, Journal of Management Studies, Journal of Marketing Management, Journal of Marketing Research (JMR), Journal of Marketing, Journal of International Marketing and more. The database also includes other information sources such as country economic reports from the EIU, Global Insight, ICON Group, and CountryWatch as well as detailed company profiles for the world's 10,000 largest companies and Associate Press (AP) video content. For help using EBSCO databases, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.
Nexis Uni
Database of newspaper articles, magazine articles, legal documents, and company financial information from around the world.
Nexus Uni provides both historical and current news from publications around the world. U.S. government, legal, and financial documents are also available through Nexus Uni. The platform can be searched in a variety of ways, including by keyword, publication, and time period. For help using Nexus Uni, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.
WARC
Database of research, case studies, and business intelligence in advertising and marketing from the United States and other major global markets.
WARC provides business intelligence, reports, case studies, news briefings, and more. WARCs industry, category, and consumer insights and best practices are used by advertising agencies and marketing professionals to optimize their operations for brand-building and effectiveness. The database provides access to over 18,000 case studies, the latest research from across the marketing industry, and best practice from leaders in marketing. For help using WARC, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.
D&B Hoovers
Global business database containing company profiles; current news; industry analysis; financial and technology reports; and market and consumer reports.
D&B Hoovers leverages 120 million business records to provide real time predictive indicators, news alerts, industry analysis, and extensive market research reports. D&B Hoovers covers over 129 million companies from more than 190 countries. For help using D&B Hoovers, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.
Data Axle
Business directory containing detailed company and financial information for U.S. and global businesses as well as job postings.
Data Axle, formerly Reference USA, consists of two databases covering business information and career resources. U.S. Businessess provides financial information and contacts for millions of businesses operating in the United States. U.S. Jobs lists current job and internship postings as well as career tools, including resume writing tips, cover letter examples, interview tips, salary estimates, and more.

Advertising Online

Ad Week
Source of news for marketing, media and advertising professionals.Delivers content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events and awards.
Brand Channel
Provides a global perspective on brands, as well as global listings for conferences, courses and careers, and links to other valuable industry resources.
Ads of the World
Advertising archive and community shows creative campaigns daily from around the world.
4A's Agency Search
Search for agencies by keyword, size, location, industries and other criterion.

ADBR 341 - Designing the Brand

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Recommended Journals

Business Magazines and Journals

Trade/Professional Databases

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