A marketing and advertising database with lots of information about companies, industries, markets and trends.
Use the links below to explore industry reports within the Business Source Premier.
TIP: Industry research is very broad. For example, if researching info about handbags, try using the keywords accessories, leather goods or apparel instead.
An interactive Infographic created by the Pew Research Center comparing social trends among 5 demographic cohorts from the Greatest Generation to Millennials.
Links to online statistical collections from professional and government organizations.