LXMT 730 - Marketing Strategies for Luxury Brands and Experiences

Courtesy of Wayne State University Library

Popular

• Audience: General.
• Purpose: To entertain, sell products, or share news.
• Format: Short and usually illustrated.
• Sources: Quotes are usually attributed to the speaker, but few sources will be directly credited beyond this.

Trade

• Audience: Professional.
• Purpose: To keep professionals informed about news, trends, and practices in their field.
• Format: Various article lengths with some industry jargon.
• Sources: Quotes and sources are usually given attribution in-text, but are rarely cited separately.

Scholarly

• Audience: Academic.
• Purpose: To inform and advance scholarship.
• Format: Longer format, often with field-specific language and limited illustrations.
• Sources: Scholarly articles always cite their sources in footnotes and/or bibliographies.