LXMT 730 - Marketing Strategies for Luxury Brands and Experiences

Nexus Uni provides both historical and current news from publications around the world. U.S. government, legal, and financial documents are also available through Nexus Uni. The platform can be searched in a variety of ways, including by keyword, publication, and time period. For help using Nexus Uni, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.

Business Source Premier provides full-text articles back to 1886 for more than 2,000 journals, including full text for more than 500 peer-reviewed business publications. The database includes resources from the world's top management and marketing journals including Harvard Business Review, California Management Review, Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Industrial & Labor Relations Review, Journal of Management Studies, Journal of Marketing Management, Journal of Marketing Research (JMR), Journal of Marketing, Journal of International Marketing and more. The database also includes other information sources such as country economic reports from the EIU, Global Insight, ICON Group, and CountryWatch as well as detailed company profiles for the world's 10,000 largest companies and Associate Press (AP) video content. For help using EBSCO databases, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.

Women's Wear Daily (WWD) includes fashion news, history, business insights, and more for women's fashion and the global fashion industry. Articles, videos, and images are added daily, offering trustworthy, up-to-date information for designers, marketers, retailers, and other industry professionals. For help using Women's Wear Daily, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.

The Women's Wear Daily Archive provides online access to the fashion and retail publication Womens Wear Daily (WWD). This authoritative record of how the fashion industry developed over the twentieth century provides valuable primary source material for fashion, business, and history. Scans of every page are included in high-resolution, with searchable text and indexing for each article, advertisement, and cover. Take research deeper by cross-searching with other the Vogue Archive, arts indexes, historical periodicals, and newspapers in other ProQuest databases. For help using ProQuest databases, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.