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GRDS 395 - Graphic Design Entrepreneurship: Home

Market, Consumer, and Company Research Tips for Graphic Design Entrepreneurship Courses


This guide provides recommended research tools and tips for your GRDS 395 - Design Entrepreneurship project assignments

Utagawa (Gountei) Sadahide | Foreign Business Establishment in Yokohama | Japan | Edo period (1615–1868) | The Met. (n.d.). 

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Key Tips

Business research requires creativity and persistence! Some information will be public and some will be private. Be prepared to think outside the box.

Expect to use a wide variety of sources, including a combination of library databases and free websites; facts and statistics as well as analytical information and news.

Extrapolate data from unexpected sources. Sometimes an email, phone call, visit to the store (if possible), or critical look at the company website is the only way to get the info you need!

Look beyond the company itself. For example, investigate peer companies, as well as the overall industry or marketplace, in order to better understand the competition.

Recommended Books

Creating Business Plans

Walks you through the basics of crafting a business plan

Don't Get a Job... Make a Job

This book celebrates the various strategies that students and graduates are taking to gain exposure, while also including interviews and inspirational advice from those who are now enjoying success as a result of their creative approach to employment.

How to Write a Business Plan

Expert guidance on writing your business plan, including advice on researching competitors, how to present your management skills and experience and how to effectively communicate your strategic vision.

The Graphic Designer's Business Survival Guide

This practical insider's guide explains how to build a profitable, sustainable design business, with sample agreements, letters, forms, and more.

Creative Strategy and the Business of Design

Business skills for creatives, including setting objectives and making marketing decisions.

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