This guide provides recommended research tools and tips for your GRDS 395 - Design Entrepreneurship project assignments
Utagawa (Gountei) Sadahide | Foreign Business Establishment in Yokohama | Japan | Edo period (1615–1868) | The Met. (n.d.).
Business research requires creativity and persistence! Some information will be public and some will be private. Be prepared to think outside the box.
Expect to use a wide variety of sources, including a combination of library databases and free websites; facts and statistics as well as analytical information and news.
Extrapolate data from unexpected sources. Sometimes an email, phone call, visit to the store (if possible), or critical look at the company website is the only way to get the info you need!
Look beyond the company itself. For example, investigate peer companies, as well as the overall industry or marketplace, in order to better understand the competition.