Industry Research

It can be difficult to find reliable industry information. When researching be sure to look for:

Portal sites such as government and industry association websites to find industry information, data, and statistics.
SIC and NAICS codes can help you determine the type of industry your business is classified as.
Trade journals, industry/professional organizations, interviews, and articles if your industry is new or specialized.

Recommended Databases

Business Source Premier
EBSCO database containing full-text journals, magazines, newspapers, and case studies as well as company, industry, market, and country reports.

Business Source Premier provides full-text articles back to 1886 for more than 2,000 journals, including full text for more than 500 peer-reviewed business publications. The database includes resources from the world's top management and marketing journals including Harvard Business Review, California Management Review, Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Industrial & Labor Relations Review, Journal of Management Studies, Journal of Marketing Management, Journal of Marketing Research (JMR), Journal of Marketing, Journal of International Marketing and more. The database also includes other information sources such as country economic reports from the EIU, Global Insight, ICON Group, and CountryWatch as well as detailed company profiles for the world's 10,000 largest companies and Associate Press (AP) video content. For help using EBSCO databases, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.
WARC
Database of research, case studies, and business intelligence in advertising and marketing from the United States and other major global markets.

WARC provides business intelligence, reports, case studies, news briefings, and more. WARCs industry, category, and consumer insights and best practices are used by advertising agencies and marketing professionals to optimize their operations for brand-building and effectiveness. The database provides access to over 18,000 case studies, the latest research from across the marketing industry, and best practice from leaders in marketing. For help using WARC, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.
Passport (Euromonitor International)
Passport by Euromonitor International is a global market research database that provides industry data, country reports, and global reports as well as articles, statistics, and presentations about strategies, markets, companies, and trends.

Euromonitor International contains market analysis, distribution patterns, and sales forecasts. The platform provides detailed, in-depth analytic reports for both developed and emerging national markets as well as insights into consumer preferences and global market performance. This database includes information on national, company, and brand markets in addition to profiles of the top international companies in each industry. Beyond reports, Euromonitor provides articles and presentations on key themes and discussion topics.

Industry and Market Resources from the Web

Audit Techniques Guides
Guides provide industry overviews and explain unique industry issues, business practices and terminology
Business.com
Find, compare, and research business-to-business (B2B) vendors
County Business Patterns
U.S. economic data by industry organized by state, county, zip code, and metropolitan area
Economic Census
U.S. Government's official five-year measure of American business and the economy. Data can be used to compare businesses, communities, emerging/growing markets, plan businesses and apply for loans. The next census will take place in December 2012.
Industry Overviews
Guides to some of the largest industries written by the IRS
Market Research from Trade.gov
International market research for U.S. businesses
Nonemployer Statistics
U.S. economic data for self-employed workers
North American Industry Classification System (NAICS)
System used by Federal agencies in classifying businesses for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
Select USA
SelectUSA seeks to highlight the many advantages the United States offers as a location for business and investment. Resources include a guide to incentives for business investment by state.
U.S. Chamber of Commerce
Organization dedicated to strengthening the competitiveness of the U.S. economy by supporting U.S. businesses.
U.S. County Business Patterns
Annual series that provides subnational economic data by industry. Businesses use the data for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets.

SOCL 430 - Social Media Management: Playbook

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Industry Research

It can be difficult to find reliable industry information. When researching be sure to look for:

Portal sites such as government and industry association websites to find industry information, data, and statistics.

SIC and NAICS codes can help you determine the type of industry your business is classified as.

Trade journals, industry/professional organizations, interviews, and articles if your industry is new or specialized.

Recommended Databases

Industry and Market Resources from the Web