Customer/Trend Research - ACCE 205 - Introduction to Accessory Design - Research Guides at Savannah College of Art and Design

Trend Resource: WGSN

WGSN
Trend forecasting platform that provides industry and trade show reports as well as trends, forecasting, consumer profiles, and market intelligence across the following sector channels: Fashion, Beauty, Interiors, Consumer Tech, and City by City.

WGSN Account Set-up
Learn how to create or re-activate a WGSN personal account in order to access the full array of WGSN features.

Passport (Euromonitor International)
Passport by Euromonitor International is a global market research database that provides industry data, country reports, and global reports as well as articles, statistics, and presentations about strategies, markets, companies, and trends.
Euromonitor International contains market analysis, distribution patterns, and sales forecasts. The platform provides detailed, in-depth analytic reports for both developed and emerging national markets as well as insights into consumer preferences and global market performance. This database includes information on national, company, and brand markets in addition to profiles of the top international companies in each industry. Beyond reports, Euromonitor provides articles and presentations on key themes and discussion topics.

WARC
Database of research, case studies, and business intelligence in advertising and marketing from the United States and other major global markets.
WARC provides business intelligence, reports, case studies, news briefings, and more. WARCs industry, category, and consumer insights and best practices are used by advertising agencies and marketing professionals to optimize their operations for brand-building and effectiveness. The database provides access to over 18,000 case studies, the latest research from across the marketing industry, and best practice from leaders in marketing. For help using WARC, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.