Research Guides: Advertising: Databases

Essential Databases for Advertising

AdForum
Web resource for advertising industry professionals that contains advertising company profiles and ad campaigns. AdForum also provides access to professional profiles and a creative library containing the newest and best work in the industry.
The Company Profile section of AdForum contains company information for over 25,000 agencies and 9,000 production companies. The Creative Library contains over 200,000 past advertising campaign works all credited to their creators. AdForum also contains the latest advertising industry news, job information, commercials, ad campaigns, blogs, and more.
Business Abstracts with Full Text
EBSCO database of full-text business magazines and journals covering business-related topics, such as economics, finance, management, human resources, and marketing.
Business Abstracts with Full Text contains articles from key publications and provides product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports. The database includes full-text articles from hundreds of publications since 1981 as well as indexing and abstracts for nearly a thousand additional publications. Full-text content includes access to charts, graphs, photographs, and other graphical content. For help using EBSCO databases, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.
Business Source Premier
EBSCO database containing full-text journals, magazines, newspapers, and case studies as well as company, industry, market, and country reports.
Business Source Premier provides full-text articles back to 1886 for more than 2,000 journals, including full text for more than 500 peer-reviewed business publications. The database includes resources from the world's top management and marketing journals including Harvard Business Review, California Management Review, Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Industrial & Labor Relations Review, Journal of Management Studies, Journal of Marketing Management, Journal of Marketing Research (JMR), Journal of Marketing, Journal of International Marketing and more. The database also includes other information sources such as country economic reports from the EIU, Global Insight, ICON Group, and CountryWatch as well as detailed company profiles for the world's 10,000 largest companies and Associate Press (AP) video content. For help using EBSCO databases, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.
Communication Source
EBSCO database offering abstracts, indexing, and full-text articles from communication studies publications around the world.
Communication Source is the most complete full-text research database for communication studies. It offers hundreds of top communication journals, magazines, and other sources covering communications-related disciplines such as media studies, linguistics, speech pathology, rhetoric, and discourse. The database includes 150 full-text titles not found in other EBSCO academic databases. Back file coverage includes top communication titles from the twentieth century. In addition to journal articles the database features a subject-specific thesaurus. For help using EBSCO databases, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.
Design and Applied Arts Index (DAAI)
ProQuest index of scholarly and professional articles from design and craft publications.
Design & Applied Arts Index (DAAI) indexes journal articles, exhibition reviews, and news items from 1973 to the present. Topics covered by DAAI include product, retail, industrial, package, book, textile, furniture, jewelry, fashion, graphic and interior design as well as ceramics, illustration, typography, architecture, advertising, animation, and much more. For help using ProQuest databases, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.
Mintel
Market intelligence platform that provides global market research, analysis, and data insights across all sectors. To download reports and create slides from key insights, register for an account with your SCAD email address and access the database here.

Mintel offers market analysis, consumer insights, and trend reports for a wide range of industries, focusing on both developed and emerging markets. This database includes detailed information on consumer preferences, market dynamics, and competitive landscapes, featuring news from various brands and companies. Mintel provides access to both expert analysis summary reports and interactive consumer data analytics.
WARC
Database of research, case studies, and business intelligence in advertising and marketing from the United States and other major global markets.
WARC provides business intelligence, reports, case studies, news briefings, and more. WARCs industry, category, and consumer insights and best practices are used by advertising agencies and marketing professionals to optimize their operations for brand-building and effectiveness. The database provides access to over 18,000 case studies, the latest research from across the marketing industry, and best practice from leaders in marketing. For help using WARC, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.
Winmo
Database focused on sales intelligence and prospecting in various advertising and creative markets.
Winmo contains contact information, advertising budgets, market performance, and sales predictions for thousands of companies and brands. Also included are creative ads and case studies from around the world.