Visit the A-Z Databases guide to explore all advertising-related databases at SCAD Libraries.
EBSCO database containing full-text journals, magazines, newspapers, and case studies as well as company, industry, market, and country reports.
Business Source Premier provides full-text articles back to 1886 for more than 2,000 journals, including full text for more than 500 peer-reviewed business publications. The database includes resources from the world's top management and marketing journals including Harvard Business Review, California Management Review, Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Industrial & Labor Relations Review, Journal of Management Studies, Journal of Marketing Management, Journal of Marketing Research (JMR), Journal of Marketing, Journal of International Marketing and more. The database also includes other information sources such as country economic reports from the EIU, Global Insight, ICON Group, and CountryWatch as well as detailed company profiles for the world's 10,000 largest companies and Associate Press (AP) video content. For help using EBSCO databases, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.
Market intelligence platform that provides global market research, analysis, and data insights across all sectors. To download reports and create slides from key insights, register for an account with your SCAD email address and access the database here.
Mintel offers market analysis, consumer insights, and trend reports for a wide range of industries, focusing on both developed and emerging markets. This database includes detailed information on consumer preferences, market dynamics, and competitive landscapes, featuring news from various brands and companies. Mintel provides access to both expert analysis summary reports and interactive consumer data analytics.
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