FASH 503 - Forecasting and Business Trends: Evaluate & Cite Sources

Evaluate sources to ensure they're accurate, trustworthy, and appropriate for your research projects.

The SCAD Writers' Studio offers assistance with all aspects of the writing process.

To find Writers' Studio resource, visit Blackboard> Academic Resources> Writers' Studio

Official web presences for your selected company can be useful sources:

• Corporate website  -- find business facts, announcements, reports, etc.
• Web store -- analyze product offerings and how they are presented
• Social media - analyze how is the company engaging with its customers

However, be sure to review this information with a critical eye. Naturally companies want to present themselves as positively as possible, so will gloss over shortcomings or problems.

When reviewing company websites, consider:

• How factual is this information?
• What are the sources for their facts?
• Is the company legally obligated to provide this information?
• Who is the information intended for? (Customers, investors, etc.)
• What is the purpose or intent of this information? (To report, to advertise, etc.)
• What message is being conveyed?

External news articles and reports about your company can provide alternative viewpoints, which will help you develop a well-rounded analysis.