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FASM 245 - Retail Buying Simulation

Research tips and tools for FASM 245 classes

Questions to Consider - Evaluation

In addition to ensuring sources are scholarly, consider...

Currency: When was the information created or published? Do you need more current information?

Content: Is the information accurate? Does it provide in-depth information or just a summary?

Viewpoint: How does publication date, publisher or other factors affect viewpoint? How opinionated is the piece?

Relevance:  Is the information important for your needs? Do you need a source to get ideas, or to cite in your paper?

Using Company Websites

Official web presences for your selected company can be useful sources:

  • Corporate website  -- find business facts, announcements, reports, etc.

  • Web store -- analyze product offerings and how they are presented.
  • Social media - analyze how is the company engaging with its customers.

However, be sure to review this information with a critical eye. Naturally companies want to present themselves as positively as possible, so will gloss over shortcomings or problems.

When reviewing company websites, consider:

  • How factual is this information?
  • What are the sources for their facts?
  • Is the company legally obligated to provide this information?
  • Who is the information intended for? (Customers, investors, etc.)
  • What is the purpose or intent of this information? (To report, to advertise, etc.)
  • What message is being conveyed?

External news articles and reports about your company can provide alternative viewpoints, which will help you develop a well-rounded analysis.

SIFT Method - Short Video