Research Guides: Fashion Marketing and Management : Consumers

Consumer Behavior

Online Consumer Behavior
Call Number: HF5415.32 .O547 2012

Theory and research in social media, advertising, and e-tail.
The Retail Revival
Call Number: HF5415.32 .S74 2013

"Re-imagining business for the new age of consumerism"
Why She Buys
Call Number: HF5415.332.W66 B74 2009
Consumer Behavior in Fashion
Call Number: HD9940.A2 S624 2009
The Why of the Buy
Call Number: HD9940.U4 W59 2008

Consumer behavior and fashion marketing.

Statista
Statistics portal that aggragates data from reliable sources into industry reports, statistics, and charts.

Statista covers a wide array of industries, demographics, and geographical areas. Categorized into market sectors, Statista provides quantitative facts on media, business, politics, and other areas. Information used for Statista reports and charts is pulled from market research reports, trade publications, scientific journals, and government sources. Data is available through a Creative Commons license for download to spreadsheets and slide presentations. For information about using Statista, visit: Working With Statista.

A marketing and advertising database with lots of information about companies, industries, markets and trends.

CASE STUDIES: Key examples of marketing campaigns and analysis of their effectiveness.
TOPICS: Explore industry and company insights.
TRENDS: Explore consumer, marketing and other trends.
NEWS: Locate short news pieces.

WARC
Database of research, case studies, and business intelligence in advertising and marketing from the United States and other major global markets.

WARC provides business intelligence, reports, case studies, news briefings, and more. WARCs industry, category, and consumer insights and best practices are used by advertising agencies and marketing professionals to optimize their operations for brand-building and effectiveness. The database provides access to over 18,000 case studies, the latest research from across the marketing industry, and best practice from leaders in marketing. For help using WARC, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.

Business Source Premier
EBSCO database containing full-text journals, magazines, newspapers, and case studies as well as company, industry, market, and country reports.

Business Source Premier provides full-text articles back to 1886 for more than 2,000 journals, including full text for more than 500 peer-reviewed business publications. The database includes resources from the world's top management and marketing journals including Harvard Business Review, California Management Review, Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Industrial & Labor Relations Review, Journal of Management Studies, Journal of Marketing Management, Journal of Marketing Research (JMR), Journal of Marketing, Journal of International Marketing and more. The database also includes other information sources such as country economic reports from the EIU, Global Insight, ICON Group, and CountryWatch as well as detailed company profiles for the world's 10,000 largest companies and Associate Press (AP) video content. For help using EBSCO databases, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.