Research Guides: Fashion Marketing and Management : Marketing & Management

Marketing & Management

A marketing and advertising database with lots of information about companies, industries, markets and trends.

CASE STUDIES: Key examples of marketing campaigns and analysis of their effectiveness.
TOPICS: Explore industry and company insights.
TRENDS: Explore consumer, marketing and other trends.
NEWS: Locate short news pieces.

WARC
Database of research, case studies, and business intelligence in advertising and marketing from the United States and other major global markets.
WARC provides business intelligence, reports, case studies, news briefings, and more. WARCs industry, category, and consumer insights and best practices are used by advertising agencies and marketing professionals to optimize their operations for brand-building and effectiveness. The database provides access to over 18,000 case studies, the latest research from across the marketing industry, and best practice from leaders in marketing. For help using WARC, search SCAD Libraries' FAQ, or use the chat feature to contact library staff.