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FASM 310 - Private Label Product Development: Home

Research tools and tips for FASM 310

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Key Tips

Expect to use a wide variety of sources, including company reports, industry and market reports, news articles, trend forecasts, and more.

Think in both broad and narrow terms. For example, if you're researching luxury watches, look for reports on the luxury market overall, on jewelry and accessories, and on watches specifically.

Seek useful data from unexpected sources. Business articles in WWD and BoF can contain statistics not found elsewhere. In addition, look for info about companies creating similar products to your own. Could information about their customers, strategy, etc. be applied to your own product line?

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