If you would like in-depth help with research, make an appointment with your librarian by completing the online form at the link below:
Expect to use a wide variety of sources, including company reports, industry and market reports, news articles, trend forecasts, and more.
Think in both broad and narrow terms. For example, if you're researching luxury watches, look for reports on the luxury market overall, on jewelry and accessories, and on watches specifically.
Seek useful data from unexpected sources. Business articles in WWD and BoF can contain statistics not found elsewhere. In addition, look for info about companies creating similar products to your own. Could information about their customers, strategy, etc. be applied to your own product line?